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Japan is the best. Everywhere is the best. You are cool.

Started by a human in Japan in July 2021, UNDER.UMI starts with music but ends everywhere.

The initial idea was to take the owner's deep knowledge of the underground idol scene and Shibuya and spread it to the world, but already the thinking has expanded into creating unique programs about Japan vegetarianism, Japanese weekend baseball, and so on.

And at the end of the day, UNDER.UMI is just all about creating connections. Do you have a Japanese artist or hero in any field that you want to meet? Do you want to introduce your uniqueness to Japan? Send me a note and we'll make it happen!

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